What We Do

Everything we do is to help someone sell something. We start with Strategy first – understanding the business model and how marketing supports it. Next, we define the Audience – knowing what they’re looking for and how the product or service delivers it. Then we establish Goals – supported by clear-cut Objectives, Tactics and Deliverables. The final step is Execution – of the Creative and Marketing Solutions.

Who We Are

Co-founder and Chief Marketing Officer Kerby Lecka has over 25 years of marketing experience from specialized niche products, healthcare, consumer and high-tech to packaged goods…most notably Packard Bell and Mattel. He ensures that every marketing message is grounded in well-planned strategies derived from a complete knowledge of the target audience as well as the market. With a degree in Radio-TV-Film from Cal State Northridge's respected School of Communications, Kerby provides brand management, corporate image and product positioning skills to every client marketing assignment.

Co-founder and Chief Creative Officer Joe Cibere has successfully translated marketing strategies into creative executions for over 35 years as an illustrator, photographer, designer and creative director on national accounts such as Carnation, Chrysler, Honda, and Sunkist. During the last eight years, he has focused on applying his talents to new media and web design so that WMW provides multi-discipline implementation to its clients. Joe also finds time to teach Watercolor Technique and Design at the California Art Institute.