Case Studies

Occasionally, we like to share successful outcomes of the efforts we’ve undertaken on behalf of our clients. Hopefully, in sharing these stories, we might touch on a challenge and solution that relates to a sales or marketing need our prospective clients are experiencing. Plus, we’re proud to share in the results achieved by our clients as we have a vested interest in their success.

Agromin

Brand Development / Launch - PowerMix with ProPower (Agromin Premium Soil Products)

Goal: Create and launch a new consumer brand of premium Bagged Soil Products and “grow your own” Garden Kits for Agromin.

Strategy: Identify consumer needs, conduct competitive analysis, create Brand identity, position soil products as "premium quality at a competitive price", and prepare packaging to attract attention and awareness at retail...while remaining consistent with established Agromin parent brand.

Result: Increased Sales Revenue by 20% in 2005 versus previous year.