Westlake Marketing Works
Occasionally, we like to share successful outcomes of the efforts we’ve undertaken on behalf of our clients. Hopefully, in sharing these stories, we might touch on a challenge and solution that relates to a sales or marketing need our prospective clients are experiencing. Plus, we’re proud to share in the results achieved by our clients as we have a vested interest in their success.
New Product Launch – Security Door Controls (SDC)
Goal: Launch a feature-rich access control product
to the Security Industry via print advertising.
Strategy: Use audience needs analysis to determine
which feature/benefit should be communicated for maximum impact.
Result: Ad received an “Outstanding Advertising” award from industry leading journal and product leads the category for SDC in sales revenue.
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