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2012 Marketing Trends

January 17, 2012

Everyone has a top 5 or 10 list and we’re no different. If marketing is all about reaching and communicating with customers, it doesn’t matter what we did yesterday – it’s all about what our customers are doing today and how we can reach them. Here are 5 marketing trends from Frame Concepts, an Information [...]

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Marketing to Smartphone Users: The Time Has Come

November 15, 2011

Marketing to Smartphone Users: The Time Has Come Studies1 predict that 50% of U.S. adults (113.5M2) will be using a smartphone by the end of this year, compared to 34% who are currently using them. As smartphone adoption increases, they are becoming a prime instrument to search, shop and look for local information – leading [...]

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Cloud Computing: Clean and Lean Makes $Green$

November 1, 2011

Recent reports by Forrester Research and the Carbon Disclosure Project detail the energy, environmental, and financial benefits of the move to cloud computing by US and global businesses. Here are some highlights of key findings: Clean Facts1 • Data centers can lose up to 96% of the energy coming into the building, losing efficiency in [...]

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The Greenest American Spectator Sport: NASCAR?

August 25, 2011

NASCAR is the No. 1 spectator sport in the U.S. and the No. 2 regular season sport on TV with an estimated 75 million followers. So how does a sport that makes its living off of burning and belching fossil-fuel based hydrocarbons earn the top spot for being green among the major sports in America? [...]

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Raising the Debt Ceiling – Up, Up, and Away

August 4, 2011

The federal government has raised the debt limit 90 times since 1940 – actually 91 with Tuesday’s approval by the U.S. Senate. Nine of those increases occurred in the past nine years. Up until the mid-80’s the debt limit stayed below $2 Trillion. The latest ceiling establishes a statutory debt limit at $16.69 Trillion – [...]

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Found Objects

March 22, 2011

Discovered these sites through friends and thought I’d pass them along. The Noun Project is a free design site where you can download information graphics/icons. Just going to get better and better as more people contribute. That led me to a funding site called Kickstarter where The Noun Project was funded. What a great idea [...]

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Information Overload:The Paradox

March 15, 2011

We’ve all heard about how we’re over-communicated to and that because there is so much information being sent to us, we effectively screen 99% of it out. For businesses trying to reach their customers, information overload is a vexing problem. Now, a new study published last month in Science documents the “digital avalanche”: The world’s [...]

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Mobile Tagging: Not Your Father’s Graffiti

March 8, 2011

With the explosion of cameras in cellphones and the growth of smartphones, the use of mobile tags – a two-dimensional barcode – to bring data to mobile devices is quickly becoming another useful tool for marketers. These tags are readable by dedicated barcode readers and software apps in camera phones and consist of modules arranged in a square [...]

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The Death of PowerPoint

February 15, 2011

The challenge for me using Powerpoint for business presentations has always to not make it look like a Powerpoint. I also use keynote which I think is much more creative but still basically a slide show with limited moves. Just revisited an old friend named Prezi. Mostly used in academic circles, or at least that’s [...]

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Smartphones and Mobile PC’s: How We’ll Compute in the Future

January 25, 2011

The incredible worldwide adoption of smartphones – think Blackberry,   iPhone, Droid – and mobile PC’s – including tablets like the iPad and others – is changing how we not only connect to the internet, but how we communicate and even use computers.                           [...]

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