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Marketing and Technology: The Super Cookie

Google recently floated the idea of the “super cookie,” an anonymous identifier to track web browsing habits across all platforms. The super cookie will allow Google to - according to Jeff Chester of the center for Digital Democracy – “…gain more information about users wherever they are, across platforms and with one number. This will be the new way they identify you 24/7.”[1] Google is considering the super cookie as a solution for the ad industry’s two biggest issues: Cookies are inadequate, controversial, can be blocked and don’t work ...