Market value is simply a public company’s share price multiplied by its outstanding shares. Brand value is considered to be net present value of the estimated future cash flows attributable to the brand[1]. Brand value in terms of consumer products is also measured through customer loyalty/lifetime value, staff retention/recruitment, intellectual property and others. Here is how Apple compares to other leading companies in terms of market value and brand value:

The report notes that new versions of the iPhone, iMac and iPad helped almost double sales and profit for Apple’s last quarter. The products most certainly have contributed to Apple’s increase in brand value.

Contact us to learn how to build your brand and value with email marketing strategies and communications like this one.

Brand Value Factoid:

Amazon $29B* and Wal-Mart $38B* are the two most valuable retail brands. Amazon’s market value is $94B vs. $155B for Wal-Mart.

 Some other “Garbology” facts include:

• $50B in “squandered riches” is thrown out annually in America

• David Steiner, President and CEO of Waste Management, the world’s largest trash company, estimates at least $20B in resources is buried annually in 1,900 U.S. landfills

• New York City spends $2.2B annually on sanitation – $300 million just to transport 12,000 tons of garbage a day to landfills

• A recent survey by Columbia University and BioCycle trade journal documents that contrary to the EPA’s tally of 4.4 pounds of trash generated daily by the average American, the actual amount is 7.1 pounds – 60% more than officially estimated

• Los Angeles’ Puente Hills Landfill is the largest in the nation, towering 500 feet high with 60 years’ worth of garbage that produces enough methane for generators to provide electric power for 70,000 homes

“One man’s trash is another man’s treasure,” certainly applies here. Some of the nation’s largest trash companies – Waste Management and Republic Services – prove the truth of this adage with market capitalizations of $16.27B (WM)[1] and $11.45B (RSG)[2]. Yet, there is incredible room for future financial opportunity as only 25 – 33% of our trash is recycled, with the rest still being landfilled.

Trash Export Factoid:

According to The Journal of Commerce, China’s No. 1 export to the U.S. is computers, while the U.S.’ No. 1 export to China, by number of cargo containers, is scrap.

B2B Marketers are steadily increasing the use of Inbound marketing via social media and blogs because:

• Average Cost/Lead Inbound (Social Media, Blogs) is $143 vs. $373 for Outbound (telemarketing, direct mail, tradeshow, print, broadcast)[1]