Westlake Marketing Works

 

805.230.9230

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Green Marketing Services & Sustainable Business Development

Westlake Marketing Works is a Strategic Marketing and Design resource that applies proven marketing methods and expertise to green business development for companies transitioning to sustainable business practices. Organizations become more efficient through environmental and social responsibility to:

• Manage Risks and Reduce Costs
• Achieve a superior Competitive Advantage
• Differentiate and enhance Brand Image
• Maintain or build perceived value of Products or Services that leads to Profits

Sustainable Business Development and Communications

 

Developing your Sustainability Communications Business Plan - The Sustainability Communications Package is designed to help companies and organizations, develop or transition their sustainable efforts into marketing programs that help differentiate them, add brand value, and provide better sales and marketing results and entails three simple steps – Audit, Analysis, and Communications Strategy.

 

Audit – Begins with a site visit and structured interviews with senior management in finance, operations and marketing to consider your sustainability policies and sustainability communications opportunities.

 

Analysis – To summarize results of the audit, identify strengths and areas for improvement that make or save money. Includes green marketing analysis of the top three competitors – to identify opportunities to differentiate and position the organization against them. We will also verify your compliance with any Green Claims or Certifications you are currently using or that you may be eligible to use.

 

Communications Strategies - Recommendations of what to communicate and how the messaging can create a Competitive Advantage, Differentiate the organization, and build Perceived Value including:

 

• Show you how to capitalize on your sustainability efforts through more effective marketing communications
• Develop sustainability messaging recommendations for use with existing products or services with little or no change to the actual products or services
• Key sustainability messages the organization should be using
• Ways to improve current sustainability communications
• How to add credibility to sustainability communications
• Recommendations on making existing products or services greener
• Identify opportunities to introduce new sustainable products or services