Marketing Strategy and Planning

We use evaluation tools to create a clear understanding of how marketing must support a company’s business goals before we ever develop Strategies and Plans to achieve those goals. It’s analogous to buying a first class airline ticket from LA to NY when, with a little analysis of the situation, you realize the goal can be met with a bus ride to Bakersfield. While the plane trip feels right and the flight is enjoyable, you’re headed in the wrong direction without understanding why you’re going there in the first place.

Our preferred format is outline-based, with back-up addendum so that our time is put into strategy and execution of the plan as opposed to preparation, writing, and presentation of the plan. Most growing companies prefer this method too, as they too are focused on moving the bottomline versus moving board members or executive committees.