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Triple Bottom Line captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological and social. In practical terms, triple bottom line accounting means expanding the traditional reporting framework to take into account ecological and social performance in addition to financial performance.
The Triple Bottom Line Model
PEOPLE: (aka. Human Capital) It means not only treating employees right, but also the community where the business operates. Not only does it ensure a fair day’s work for a fair day’s pay, but also plows back some of its gains into the surrounding community through sponsorships, donation or projects that go towards the common good.
PLANET: (a.k.a. Natural Capital) A business will strive to minimize its ecological impact in all areas - from sourcing raw materials, to production processes, to shipping and administration. A triple bottom line business will also refrain from the production of toxic items.
PROFITS: This is more about making an honest profit than raking a profit at any cost - it must be made in harmony with the other two principles of People and Planet.
Go Green with our Sustainability Communications Package


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WMW currently serves Green & Sustainable Business companies in the Recycling, Renewable Energy, Internet/ Technology, International Real Estate, Consumer Products and Business-to-Business categories.
Green & Sustainable Business companies that have benefited from our services:
Agromin |